THE CLIENT:
The Faculty of Arts and Social Sciences (FASS) at Lancaster University, one of the UK’s top 10. The Faculty encompasses nine separate departments, including Politics, Law, English and European Languages.
THE CHALLENGE:
- Funding for Higher Education is consistently being squeezed, particularly for arts, social sciences and humanities subjects.
- It is becoming ever more important that faculties raise their profile and support the work of academic colleagues in reaching new, wider and relevant audiences.
THE WORK:
- Profiling research - Developing profiles on key academic work to target print, broadcast & online media.
- Promoting Experts - Creating a bank of ‘experts’ and liaising with leading national and international media to arrange numerous interview and comment opportunities.
- Event support - Delivering tailored media campaigns to showcase Faculty events in relevant and targeted media.
- Media training - Providing bespoke media training support/coaching for academics, based on their individual requirements.
THE RESULTS:
- Relevant media coverage - Extensive media coverage for individual academic’s research in major national and international print, online and broadcast media, including:
- The Guardian, The Independent, The Times, The Daily Telegraph and The FT
- Sky News, BBC News, ITV News, Al Jazeera English
- The Huffington Post, Cosmopolitan, Bustle and MailOnline
- Brand building - Recognition for the Faculty as a ‘Centre of Excellence’
- Increased opportunities - The Faculty and individual academics gained access to wider audiences including research networks, prospective students and funding partners.