THE CLIENT:
GDR worked with Corona Extra in the UK for over 10 years.
Sold in more than 155 countries around the world, Corona is the fourth best-selling beer in the world and the most popular Mexican beer.
Brewed and bottled exclusively at source in Mexico by Grupo Modelo, it was a small, niche import into the UK marketplace when GDR first began working with the beer brand in 1999. After a highly successful brand building campaign, sales rose from selling around 50,000 cases per annum to over 5 Million cases.
THE CHALLENGE:
THE WORK:
THE RESULTS: