THE CLIENT:
The Northwest Regional Development Agency (NWDA) was the regional development agency for the North West England region – comprising of Marketing Cheshire, Cumbria Tourism, Lancashire & Blackpool Tourist Board, Visit Liverpool and Marketing Manchester.
Over three years, GDR worked on two national tourism PR briefs for the Northwest Regional Development Agency.
The campaign themes were supporting natural and environment and culture.
THE CHALLENGE:
THE WORK:
THE RESULTS: