Food & Drink
The GDR team has over 15 years’ experience in building brands in the food and drinks industry.
Our extensive network of media contacts enables us to effectively promote food and drinks brands and products, delivering national and international media coverage and a significant boost in sales and enquiries.
Our services include specialist event support and sustained brand building including product launches.
GDR has a celebrated track record – helping to drive Corona Extra from a niche import to the No.2 premium bottled lager in the UK, increasing sales by over 5,000%.
Part of this long-serving client even included taking a group of journalists to visit the brewery in Mexico to view the brewing process first-hand.
As well as individual brands, we can work with local producers to drive awareness and sales – including working with ‘foodie’ destinations and delivering high impact food tourism awareness campaigns.
Projects with Taste Lancashire, Taste Cheshire, Farm Tourism Cumbria, NWDA and Visit Lincolnshire have seen us arrange bespoke press visits for national media to experience local producers and hospitality first-hand, resulting in standout features to build their reputation as food destinations.
Whilst our work with events, such as the Future of Food Conference and the Chester Food, Drink & Lifestyle Festival, focus on driving visitor/attendee numbers and raising awareness in national and regional media.
Benefits of working with GDR include:
• Raising awareness and increasing sales in trade and consumer markets
• Driving sales, enquiries and distribution channels
• Brand building and access to wider audiences