Leisure & Tourism


Our team has delivered successful PR campaigns and event management support for major concerts, attractions and destinations across the UK and Europe.

Whether it is arranging media coverage for the start of the Olympic Torch relay in Land’s End or helping to ensure Rod Stewart’s UK tour sold out every date, we know how to secure exposure that builds excitement before the event and reaches the largest amount of potential visitors.

Our team works closely with clients to deliver strategic, fully integrated, compelling campaigns, which have an impressive impact on visitor numbers and sales, as well as building awareness.

As well as creative PR campaigns for attractions and destinations, we have extensive experience in dedicated event support - driving publicity, artist interviews, social media activity and arranging media accreditations.

Our experience speaks for itself. We have delivered successful campaigns on behalf of tourism and leisure attractions, including Hadrian’s Wall, Chester Zoo, the London Dungeon and Blackpool Illuminations.

We have also dealt with major artists including Sir Tom Jones, Rita Ora, Olly Murs, Kathryn Jenkins, Status Quo and Alfie Boe at exciting events including Lytham Proms, Chester Rocks and Movida Corona, the world’s biggest DJ competition.

Specialist support has also been undertaken for events such as the RHS Flower Show Tatton Park, Scotland’s Festival of History and the Chester Literature Festival.

Our campaigns with popular destination management organisations have delivered exceptional results, with a track record including Marketing Cheshire, Visit Lincolnshire, Cumbria Tourism, visitBlackpool and Marketing Lancashire.

GDR’s campaigns for Cumbria Tourism, for example, helped deliver the best visitor numbers for five years.

Benefits of working with GDR include:

• Raising awareness and driving footfall, sales and bookings

• Reaching key target audiences with exceptional results

• Changing outdated perceptions of regions

• Driving visitor numbers for new attractions and events

• Seamless integration with event management teams


Our Work - Case Study